Prove the true worth of rural community transport.

Turn "we gave 457 lifts" into a credible, sourced pound figure that funders, councils and the NHS can act on — measured fairly for rural Wales, not English cities.

HM Treasury Green Book SROI · 2024 prices · sources: DfT · DESNZ · HM Treasury · ONS

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The standard tool rewards size, not impact.

The sector's "Measuring Up" toolkit was built around English cities. In a real reference assessment, 98% of the £256,000 headline came from general economic activity — turnover, wages, jobs. The things community transport actually exists to do — getting isolated older people to appointments, reducing loneliness — added up to barely 1%.

A large city operator scores high just for being large. A small rural charity delivering life-changing journeys scores low. That is the gap this calculator closes.

Reference assessment breakdown

Economic activity (size) 98%

Health & wellbeing (loneliness, appointments) <1%

Environmental (cars off rural roads) £27

Reference run, £256,246 total. Health £1,233 · Social £1,142 · Environmental £27.

Built for rural Wales, from the ground up.

Fair to rural operators

Proper weight for the wellbeing and loneliness benefits that matter most in rural communities, using finer rural road and travel detail — not a single urban on/off switch.

Auditable to the penny

Every coefficient is traced to a public UK government source and reconciled to 2024 prices. Show any funder exactly where each pound comes from.

Simple to run

A guided, bilingual form — one thing per step, plain language, large text. No membership number, no fragile spreadsheet, no starting over for a second depot.

Five impact themes, one sourced total.

A standard HM Treasury Green Book Social Return on Investment. Operational data in; a monetised, funder-ready report out.

Theme	What it measures	Source
Environmental	Car and taxi journeys displaced by pooling passengers	DfT TAG Data Book
Economic	GVA from employment plus the value of volunteering	ONS multipliers
Health	Avoided NHS cost and reduced loneliness (WELLBY)	NHS / PSSRU · HMT · DCMS
Social	Independence (carer time saved) and participation	HMT · DCMS · HACT
Labour supply	Value of training, qualifications and apprenticeships	DfE / BIS

Turn the gap into the story.

Optionally show the old urban "national standard" figure beside the accurate rural one: "the standard tool values us at the low figure; the accurate rural figure is far higher." An honest, sourced argument for the funding rural transport deserves.

Ready to measure your real impact?

Enter your operational data and generate a report you can put straight in front of a funder.

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All figures use 2024 prices and public UK government sources under the Open Government Licence. GOV.UK-like — not affiliated with or endorsed by any government department.